“I’m having a hard time getting support, buy-in and commitment because people don’t understand what I’m trying to do!”
If this is a familiar story line, you may be one of the many who have not yet realized that your communications have not been effective and that providing data is not really communicating. Perhaps now is the time to abandon your familiar “story” and start telling a real story!
We know that telling your story is an effective and fun way to inform others and get the support, buy-in and commitment you truly desire. Because story telling is PERSONAL, it is easy to ENGAGE and to be ENGAGED. Chip and Dan Heath in Made to Stick speak to the power of stories in providing simulation (knowledge about how to act) and inspiration (motivation to act) and how the “right stories” make people act.
- Help people grasp the bigger picture – the “Whys and Hows”
- Make it easier to expand the breadth and depth of discussion
- Simplify complex ideas and information
- Help shift perspectives
- Connect people from diverse backgrounds around shared purpose and meaning
- Create community
What is the story you can tell that will really WORK for you?